The climate aware intersectional justice movement is on the back foot, and the fascists have (for now) won the propaganda war.
The vast majority of folks outside of the ivory towers have no idea of what we’re going on about. They get their misinformation and fake news from group threaads on WhatsApp, Facebook and X. The right wing owns media right now.
And it’s not about “our team vs theirs”; the stakes are the survival of the world. We wanna save it for everyone, they wanna end it, for everyone. And why they wanna end it, nobody knows but I’d bet it’s a triumvirate of weird religious “accelerate Revelation” nonsense joining forces with good old “fuck you I’ve got mine, après moi le déluge, I can cash in on the apocalypse and then die rich” joining forces with just plain uninformed.
We need to get better at spreading the message
“It’s not my job to educate you”, that didn’t work, because the fascists gladly grabbed the abandon pulpit and took control via their filter bubbles and echo chambers.
I’m not saying that to lay all the burdens on Mx. No-Spoons, exhausted and oppressed. Don’t worry, you still get a pass. Or we do, I should say, because heavens knows every day is like moving a mountain just to exist. It’s gonna be a collective effort.
And I’m even less trying to push for splintering the intersectional coalition, throwing the this or the that under the bus for the sake of my own little group. Naw. We’re gonna stay le pueble unide.
What I’m trying to say is that in our communication, propaganda and didactic efforts, we might have better success a backfoot, underdog, misunderstood mindset. By, for now, laying off the “right side of history”, “it’s [current year]”, “moral arc” approach that assumes this stuff is self-evident because it evidently is not, to a lot of voters, policy-makers, and CEOs.
If we’re to save the world form the abyssal ashes.