I get irrationally angry at the idea of cheese–as–meat-replacement like halloumi and paneer since it has the same climate impact as meat. I get more mad at it than I get at other uses of cheese even.
It’s not logical because in reality a greenwashed environmental foul-up is not that much worse than one that isn’t greenwashed, but I just hate greenwashing so much, and that’s what this feels like.
“Hey consumers, go veg to save the Earth and here’s a slab of hyper-concentrated milk”; staring at the meatless moonpointing finger and missing the save-resources-to-save-the-earth moon.
Y’all know I’m on board with an imperfect solution if it’s stepping stone towards something better but this is not that.